"In an ideal world, politicians would be judged by their actions, not by their wealth or lack thereof. Franklin Delano Roosevelt was born to wealth, but that didn't stop him from doing more for working Americans than any president before or since. Conversely, Joseph Biden's hardscrabble life story, though inspiring, didn't stop him from supporting the odious 2005 bankruptcy bill.

"But in the world we actually live in, pro-corporate, inequality-increasing Republicans argue that you should vote for them because they're regular guys you'd like to have a beer with, while Democrats who want to raise taxes on top earners, expand health care and raise the minimum wage are snooty elitists.

"And in that world, stripping away the regular-guy facade” pointing out that everything Rush Limbaugh said about Mr. Kerry applies equally to Mr. McCain, that Mr. McCain lives in a material world few Americans can imagine” is only fair. Yes, Mr. Obama vacations in Hawaii ”and Cindy McCain says that "In Arizona, the only way to get around the state is by small private plane."

"The squealing from the usual suspects demonstrates how much the Obama counterattack has the G.O.P. worried. Back in 2004 Fox News described John Kerry as "one of the haves" with a billionaire wife; now it asks whether raising the issue of Mr. McCain's houses is "bashing the American dream."

"The central fact of this year's election is that voters are fed up with Republican rule. The only way Mr. McCain can win the presidential race is if it becomes a contest of personalities rather than parties" and if his campaign can instill in voters the perception that Mr. Obama is a suspicious character while Mr. McCain is a fine, upstanding gentleman.

"The Obama campaign, on the other hand, doesn't need to convince voters either that he's the awesomest candidate ever or that Mr. McCain is a villain. All it has to do is tarnish Mr. McCain's image enough so that voters see this as a race between a Democrat and a Republican. And that's a race the Democrat will easily win."

However, the Obama campaign has to consistently communicate the truth about McSame which will expose his lies and hypocrisy.  The truth about millionaire, elitist J. Sid will show that he has tarnished his own smoke and mirrors image.